Windows 11 promotions can appear in Start, Settings, notifications, the lock screen, and File Explorer. You can turn off many built-in recommendations and personalized ads using Windows settings, though this will not block ads inside websites or every third-party app.
What You’ll Need
- A Windows 11 PC and access to its Settings. Administrator access may be needed for some system-wide or managed-device changes.
- A few minutes to check the relevant personalization and notification settings. Menu wording can vary slightly between Windows updates.
Step-by-Step
- Turn off Windows advertising ID personalization. Open Settings from Start, select Privacy & security, then General. Switch off Let apps show me personalized ads by using my advertising ID. This limits ad personalization for apps that use the Windows advertising ID; it does not remove all ads or stop other forms of personalization.
- Disable suggested content in Settings. In Settings > Privacy & security > General, turn off options that allow Windows to show suggested content in the Settings app. Depending on your installed build, the wording may refer to personalized offers, tips, or recommendations. Turn off only the suggestions you do not want; these controls do not affect necessary system notices.
- Reduce Start menu recommendations. Open Settings > Personalization > Start. Turn off the available options for recently added apps, most-used apps, recently opened items, or recommendations, according to what you want hidden. On some Windows 11 builds, you can also choose More pins instead of a layout that gives more space to recommendations. The exact controls vary by release, and disabling recent items may make it harder to reopen files or apps from Start.
- Remove lock-screen tips. Go to Settings > Personalization > Lock screen. If Personalize your lock screen is set to Windows spotlight, change it to Picture or Slideshow if you do not want Spotlight content. If a checkbox for lock-screen fun facts, tips, or similar content appears, clear it. Available options depend on the selected lock-screen mode.
- Turn off promotional notifications. Open Settings > System > Notifications. Look for options to show the Windows welcome experience after updates and to suggest ways to get the most out of Windows; switch off the ones shown. You can also scroll to notifications from individual apps and disable senders that display unwanted promotions. Keep alerts enabled for apps whose messages you rely on.
- Disable File Explorer sync-provider notifications. Open File Explorer, select the three-dot menu on the toolbar, then Options. In the View tab, find Show sync provider notifications, clear it, and select Apply and OK. This hides certain promotional messages from sync providers; it does not turn off file syncing.
- Review app permissions and installed apps. Under Settings > Privacy & security, review app permissions such as location if you want to limit relevant data sharing. To remove an unwanted app, go to Settings > Apps > Installed apps, select its menu, and choose Uninstall when available. Do not remove an app just because it displays an ad if you still need its features.
- Check your browser separately. Ads on web pages are controlled by the browser and the sites you visit, not Windows’ Start or privacy settings. Use your browser’s built-in tracking and pop-up controls, and review its extensions. Install extensions only from the browser’s official store and check their permissions; Windows settings cannot guarantee that a website will show no ads.
Common Mistakes
- Expecting one switch to remove every ad. Windows settings target specific recommendations or personalization. Ads may still appear in websites, apps, or services with their own advertising.
- Confusing personalization with blocking. Turning off the advertising ID limits one way apps personalize ads; it does not stop ads from being displayed.
- Disabling all notifications. This can hide useful messages, including reminders and security alerts. Disable specific promotional senders or Windows suggestion settings instead.
- Using unofficial debloat scripts or registry edits. These can remove components or change settings in ways that are hard to undo. Prefer controls in Settings unless you understand the risks and have a specific reason to use another method.
- Following instructions for an older Windows layout. Options and labels can move or change. Search Settings for terms such as “suggestions,” “notifications,” or “advertising ID” if a path differs.
Tips
- Change one setting at a time, then check the Start menu, lock screen, and notifications to see what it affected.
- Use the search box at the top of Settings to find a setting quickly. Search results may show the setting even when its menu location has changed.
- After a major Windows update, revisit these pages. Updates can restore defaults or introduce new recommendation controls.
- If the PC is managed by work or school, an administrator may set these options. Ask the organization’s IT support rather than trying to override its policies.
Troubleshooting
A setting is missing: Check Windows Update, then search for the setting name in Settings. Some options are available only in certain Windows builds, configurations, or account types.
The ads or suggestions return: Restart the PC, then check the same controls again. A Windows update, account change, or device-management policy may have changed them. If a switch is greyed out or says it is managed, contact the administrator.
Only web ads remain: That is expected after changing Windows settings. Review your browser’s pop-up and tracking controls, remove extensions you do not recognize, and check whether the ads come from a particular website or installed app.
Useful alerts have disappeared: Return to Settings > System > Notifications and re-enable the relevant app or Windows notification option. Avoid switching off notifications globally unless that is what you intend.
File Explorer still shows messages: Confirm that Show sync provider notifications is unchecked in File Explorer Options. Other messages may come from a separate app, so identify the sender and adjust that app’s notification settings.
Frequently Asked Questions
Can I block every ad in Windows 11?
No single Windows switch blocks every ad. You can reduce built-in suggestions, promotional notifications, and personalized ads, but websites and apps may show their own advertising.
Does turning off the advertising ID stop ads?
No. It limits personalization based on that identifier for apps that use it. Ads may still appear and may be selected using other information or settings.
Will these changes disable Windows security notifications?
Not if you switch off only promotional or suggestion options. Avoid disabling notifications for Windows Security or other apps whose alerts you need.
Why do I still see recommendations in Start?
Some Start recommendations depend on your Windows build and available layout controls. Check Settings > Personalization > Start for the options offered on your PC.
Do these settings block ads in Microsoft Edge or other browsers?
No. Browser ads are controlled separately. Adjust browser privacy and pop-up settings or use a reputable content-blocking extension if appropriate.
Can I make these changes on a work or school PC?
You can change options that are available to your account, but organization policies may restrict them. Contact your administrator if settings are unavailable or keep reverting.
Related
General steps for current mainstream versions; menus can differ by device and version. See the disclaimer or report an error.
More in this bed
- How to Schedule Work Profile Android Phones
- How to Use Microsoft Copilot on Mobile
- How to Enable ChatGPT Plugins and Use Them
- How to Print PowerPoint Slides With Notes
- Fix This App Was Blocked for Your Protection in Windows
- Windows Backup and Restore Stuck? What to Do