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10 Tech How-To

How to Enable Advanced Tracking and Fingerprinting Protection in Safari on Iphone

Guide 10-9179 · Updated · Step by step

This guide shows you how to turn on Safari’s advanced tracking and fingerprinting protection on your iPhone, which makes it much harder for websites to follow you across the internet and identify your device with a unique “fingerprint.” You’ll need an iPhone running iOS 17 or later, as these settings are not available in earlier versions. The steps take about a minute and require no technical expertise.

What You’ll Need

  • An iPhone with iOS 17 or newer (check in Settings > General > About > iOS Version).
  • Your iPhone’s passcode or Face ID/Touch ID, as you’ll be changing settings.
  • An active internet connection (not strictly required, but helpful for verifying the changes).

Step-by-Step

  1. Open the Settings app. Tap the gray gear icon on your home screen or in your App Library.
  2. Scroll down and tap “Safari.” It’s usually in the third group of settings, alongside other Apple apps.
  3. Scroll down to the “Privacy & Security” section. This is roughly two-thirds of the way down the Safari settings page.
  4. Tap “Advanced Tracking and Fingerprinting Protection.” This option is at the very bottom of the Privacy & Security section.
  5. Choose your preferred level of protection. You’ll see three options:
    • Off: Disables the feature entirely (not recommended if you want maximum privacy).
    • Private Browsing: Applies protection only when you’re using Safari’s private browsing mode. This is a good middle ground for most users.
    • All Browsing: Applies protection to every website you visit, whether in regular or private tabs. This offers the strongest privacy but may occasionally break some websites that rely on tracking for functionality (like some logins or ad-supported content).
  6. Select your choice and exit Settings. The change takes effect immediately—no restart needed. You can verify it’s active by visiting a site that checks for tracking protection, or simply trust that Safari is now blocking more trackers.

That’s it. Your Safari browser now has an additional layer of privacy that actively prevents websites from using advanced techniques to track you across sites and build a profile of your device.

Common Mistakes

  • Choosing “Off” and forgetting about it. If you select “Off,” you’re not getting any of this protection, even in private browsing. Double-check your selection if you thought you enabled it.
  • Expecting it to block all ads. This feature limits tracking, but it doesn’t block ads themselves. You’ll still see ads; they just won’t be personalized based on your browsing history.
  • Thinking it’s the same as “Prevent Cross-Site Tracking.” That older toggle is still there and works alongside this new feature. The new “Advanced Tracking and Fingerprinting Protection” goes further by also addressing fingerprinting, not just cookies.
  • Assuming it works in other browsers. This setting only affects Safari. If you use Chrome, Firefox, or another browser, you’ll need to configure their own privacy settings separately.

Tips

  • Start with “Private Browsing” if you’re cautious. If you’re worried about breaking websites, choose this option first. You can always upgrade to “All Browsing” later if you find no issues.
  • Use it alongside other Safari privacy features. For even stronger protection, also enable “Prevent Cross-Site Tracking” and “Hide IP Address” (the latter is available if you have an iCloud+ subscription).
  • Clear your existing cookies and history. After enabling this, consider clearing your Safari history and website data to remove any trackers that were already placed. Go to Settings > Safari > Clear History and Website Data.
  • Test with a privacy checker. Visit a site like “Cover Your Tracks” (by EFF) to see how your browser fares against fingerprinting. You’ll likely see a significant improvement.

Troubleshooting

  • I can’t find the option. Make sure your iPhone is running iOS 17 or later. If it’s older, the option won’t exist. Also, ensure you’re looking in Settings > Safari, not in the Safari app itself.
  • Websites are broken after enabling “All Browsing.” Some sites rely on tracking scripts for basic functionality (e.g., some comment sections, social media embeds, or payment forms). If a site misbehaves, try switching to “Private Browsing” only, or temporarily turn the feature off for that site. You can also try using the site in a private tab, which may behave differently.
  • I still see personalized ads. This feature blocks many trackers, but advertisers sometimes use other methods (like your IP address or account logins) to target you. It’s not a complete ad-blocker or anonymizer.
  • The setting resets to “Off” after an iOS update. Rarely, a system update may reset some privacy settings. After updating, go back and check this setting to ensure it’s still what you want.

Frequently Asked Questions

Q: Does this feature block all tracking?
A: No, it blocks many common tracking methods, especially cross-site cookies and basic fingerprinting. However, sophisticated trackers may still find ways, and it doesn’t block tracking by the site you’re currently on.

Q: Will this slow down my browsing?
A: No, the protection runs in the background and doesn’t noticeably affect page load speeds. It may actually speed up some pages by preventing heavy tracking scripts from running.

Q: Can I enable it for just one website?
A: No, the setting is global. You can’t whitelist or blacklist specific sites for this feature. You can, however, turn it off entirely or use private browsing as a compromise.

Q: Does this work in Safari on iPad or Mac?
A: Yes, similar settings exist on iPadOS and macOS, but the exact menu names and steps differ slightly. On Mac, look in Safari > Settings > Privacy.

Q: Is this the same as “Intelligent Tracking Prevention” (ITP)?
A: Not exactly. ITP is an older, always-on feature that limits cookies. The new “Advanced Tracking and Fingerprinting Protection” is an additional, more aggressive layer that you can toggle on or off.

Q: Will this prevent me from logging into websites?
A: No, logins generally rely on first-party cookies, which this feature does not block. You should be able to log in normally.

Related

General steps for current mainstream versions; menus can differ by device and version. See the disclaimer or report an error.

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