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10 Tech How-To

How to Disable Shopping in Microsoft Edge

Guide 10-37987 · Updated · Step by step

Microsoft Edge’s shopping features—including the price comparison button, coupon finder, and shopping notifications—can clutter your browsing experience and slow down page loads. This guide walks you through turning off these features in the current version of Edge on Windows and Mac, so you can browse without the shopping icon popping up or coupons interrupting your checkout.

What You’ll Need

  • A PC or Mac with Microsoft Edge installed (the steps below work for Edge 111 and newer)
  • Administrator rights on your computer (only needed if you want to disable shopping for all users via policy)

Step-by-Step

  1. Open Microsoft Edge. Click the Edge icon on your taskbar, Start menu, or Applications folder.
  2. Access Settings. Click the three-dot menu (⋯) in the top-right corner of the browser window, then select Settings from the dropdown menu.
  3. Go to Privacy, search, and services. In the left sidebar of the Settings page, click Privacy, search, and services. This is the second item in the list, below “Profiles.”
  4. Scroll down to the Services section. On the right side of the page, scroll down until you see a section labeled Services. It is below the “Security” section and above “Clear browsing data.”
  5. Turn off “Show suggestions for similar products when shopping on a website.” Find the toggle switch next to this option and click it so it turns gray (off). This is the main setting that controls the price comparison button that appears on product pages.
  6. Turn off “Show shopping notifications for coupons, deals, and price drops.” Directly below the previous toggle, you’ll see this second option. Click its toggle to turn it off as well. This stops Edge from popping up coupon alerts and price-drop notifications.
  7. Close and restart Edge. After toggling both settings off, close the Settings tab. The shopping features are disabled immediately, but restarting the browser ensures all background processes refresh.
  8. Verify the shopping icon is gone. Go to a retail website like Amazon or Best Buy and open a product page. The shopping bag icon should no longer appear in the address bar, and no coupon pop-ups should appear when you add an item to your cart.

Common Mistakes

  • Only turning off one toggle. Many users disable the price comparison but leave coupon notifications on. Both toggles in Step 5 and Step 6 must be off to fully disable shopping features.
  • Looking in the wrong settings section. The shopping options are not under “Profiles” or “System and performance.” They are specifically under Privacy, search, and services → Services. If you can’t find them, you’re likely in the wrong menu.
  • Using an outdated Edge version. Older versions of Edge (before version 111) had these settings under a different path: Settings → Privacy and services → Services. If you don’t see the exact labels above, update Edge first via Settings → About Microsoft Edge.
  • Expecting the shopping icon to disappear from existing tabs. Already-open tabs may still show the icon until you refresh them. Press F5 or Ctrl+R (Cmd+R on Mac) on any product page to refresh it after changing the settings.

Tips

  • Use Edge’s “Strict” tracking prevention as an extra layer. Go to Settings → Privacy, search, and services → Tracking prevention and select Strict. This reduces the amount of shopping-related data Edge collects, which can also stop some shopping prompts from appearing.
  • Clear your site permissions for shopping sites. If coupon pop-ups persist, go to Settings → Cookies and site permissions, find the retailer’s domain, and remove any saved permissions. This resets the site’s ability to trigger Edge’s shopping UI.
  • Consider using a separate browser profile for shopping. If you occasionally want shopping features, create a second Edge profile (click your profile icon → Add profile) and leave shopping on there. Keep your main profile clean with the settings off.
  • Use Edge’s built-in “Sleeping tabs” feature to reduce memory usage on product-heavy pages. This doesn’t disable shopping, but it makes browsing faster, which reduces the temptation to use the shopping button in the first place.

Troubleshooting

The toggles are grayed out or missing. This happens when your organization manages Edge through group policies. Check if you’re on a work or school device. If so, contact your IT administrator—they may have enforced shopping features. On a personal device, ensure Edge is up to date: go to Settings → About Microsoft Edge and let it update, then restart and check again.

I turned everything off, but the shopping icon still appears. First, hard-refresh the page (Ctrl+Shift+R on Windows, Cmd+Shift+R on Mac). If it still shows, close Edge completely—including background processes. On Windows, right-click the Edge icon in the system tray and select Exit. On Mac, press Cmd+Q. Then reopen Edge and revisit the site.

Coupon pop-ups appear on checkout pages even after disabling. Some retailers inject their own coupon scripts that mimic Edge’s shopping UI. To verify it’s Edge and not the site, open the same checkout page in a private window (Ctrl+Shift+N). If the pop-up doesn’t appear there, it’s the website’s own feature, not Edge’s. You can block it with an ad blocker extension.

Settings revert after restarting Edge. This is rare but can happen if a sync conflict occurs. Go to Settings → Profiles → Sync and check whether “Settings” is toggled on. If it is, turn it off, apply your shopping settings again, then turn sync back on. This forces your local settings to take priority.

Frequently Asked Questions

Does disabling shopping features affect my browsing speed? Yes, slightly. The shopping features load extra scripts on product pages, so turning them off can make those pages load faster, especially on lower-end devices.

Will I still see coupons from the website itself? Yes. Disabling Edge’s shopping features only stops Edge’s own coupon finder. Retailers’ own coupon pop-ups and discount codes will still appear as normal.

Can I re-enable shopping features later? Absolutely. Just follow the same steps and toggle both settings back on. No data is lost, and your browsing history is not affected.

Does this work on Edge for Android or iOS? No. The shopping features are only available in the desktop version of Edge. Mobile versions of Edge do not have price comparison or coupon pop-ups, so there’s nothing to disable.

Will disabling shopping stop Edge from collecting my browsing data? No. Shopping features are a subset of Edge’s broader data collection. To reduce overall tracking, adjust your tracking prevention level to “Strict” as mentioned in the Tips section.

Is there a way to disable shopping for all users on my computer? Yes, but only if you have administrator access. You can set a group policy in Windows (under Computer Configuration → Administrative Templates → Microsoft Edge) or use the EdgeShoppingEnabled policy key in the registry. This is advanced, so only do it if you’re comfortable editing the registry.

Related

General steps for current mainstream versions; menus can differ by device and version. See the disclaimer or report an error.

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