How to Preorder a New iPhone Without Missing Out

Preordering a new iPhone is the best way to secure the exact model and storage you want on launch day, avoiding the dreaded “ships in 3-4 weeks” delay. This guide walks you through the entire process, from preparation to checkout, so you can get your order in before stock runs out.

What You’ll Need

An Apple ID (or the retailer’s account, if not ordering from Apple directly).
Payment method ready (credit/debit card, Apple Pay, or carrier financing).
Carrier account details if you’re buying a carrier-locked model.
A stable internet connection and a device with a web browser or the Apple Store app.
Your shipping address and contact information.

Step-by-Step

Know the preorder date and time. Apple typically announces the iPhone in September, with preorders starting the following Friday at 5:00 AM Pacific Time (8:00 AM Eastern). Check Apple’s newsroom or the event invite for the exact date and time.
Decide on your model, storage, and color. Before the preorder window opens, decide which iPhone model (e.g., standard, Pro, Pro Max) and storage capacity you need. Consider your usage: photos, videos, and apps can eat up space quickly. If you’re unsure, 128GB is a good baseline for most users, but heavy users should consider 256GB or more.
Check carrier compatibility. If you’re buying a carrier-locked model, verify that your carrier supports the new iPhone and that you’re eligible for an upgrade. You can do this on your carrier’s website or by logging into your account.
Set up your Apple ID and payment method. Make sure your Apple ID is active and your payment method is up to date. If you plan to use Apple Pay, ensure your card is added to your wallet. For carrier financing, have your carrier account number and PIN ready.
Download the Apple Store app. The Apple Store app is often the fastest way to preorder, as it can prefill your details and offer faster checkout. If you prefer a computer, have the Apple website loaded and logged in.
Practice the checkout process. A few days before the preorder, go to the Apple Store app or website and add a dummy item to your cart, then go through the checkout steps (but don’t complete the purchase). This familiarizes you with the process and ensures your address and payment are correct.
Set an alarm for 10 minutes before the preorder time. Preorders can sell out within minutes, especially for popular models and colors. Being early gives you time to refresh and be ready.
At the preorder time, refresh the product page. The page will update to show “Pre-order” instead of “Coming soon.” Tap or click it immediately.
Select your model, color, and storage. Choose the exact configuration you decided on. Be careful not to accidentally select a different size or storage tier.
Choose your carrier and trade-in (if applicable). If you’re trading in an old phone, have its IMEI number handy. The trade-in value will be estimated, and you’ll send your old phone after the new one arrives.
Select delivery or pickup. Choose home delivery or in-store pickup. In-store pickup can sometimes secure a unit even if delivery dates slip, but you’ll need to be near an Apple Store.
Review your order and pay. Double-check the model, storage, color, and total price. Then complete the payment. You’ll receive an email confirmation with an estimated delivery date.
If the model you want is unavailable, act fast. Sometimes a specific configuration sells out quickly. If that happens, try a different color or storage option, or consider ordering from a carrier directly, as they may have separate stock.

Common Mistakes

Waiting until later in the day. Popular models and colors can sell out within the first hour. Preorder as soon as the window opens.
Not checking carrier eligibility. If you’re on a contract, you may need to be eligible for an upgrade. If not, you’ll be stuck at checkout.
Choosing the wrong storage. You can’t change your order after it’s placed. If you’re unsure, err on the side of more storage, as you can’t add more later.
Forgetting to update your shipping address. If you’ve moved, update your address in your Apple ID account well before preorder day.
Using a slow internet connection. A dropped connection during checkout can cost you your spot. Use a strong Wi-Fi or cellular connection.

Tips

Use the Apple Store app. It’s often faster than the website and can save your payment and shipping info.
Have your fingerprint or Face ID ready. If you’re using Apple Pay, you can authenticate quickly at checkout.
Consider a less popular color. If you’re flexible on color, you’re more likely to get an earlier delivery date.
Check carrier deals. Sometimes carriers offer trade-in bonuses or gift cards that can make the preorder cheaper.
If you miss the first wave, check back later. Stock can become available again as orders are canceled or payment fails.

Troubleshooting

Website crashes or slow loading. Refresh the page, try a different browser, or use the Apple Store app. If all else fails, try ordering through your carrier’s website.
Payment is declined. Verify your card information and ensure you have sufficient funds. If using carrier financing, check that your carrier account is in good standing.
The model you want is “sold out.” Try a different color or storage option. You can also check back periodically, as stock can be released in waves.
You get an error at checkout. Log out of your Apple ID and log back in, or try clearing your browser’s cache. If the problem persists, contact Apple Support.
Your order confirmation email doesn’t arrive. Check your spam folder, and log into your Apple account to view your order status. If it’s not there, contact Apple Support.

Frequently Asked Questions

Can I change my order after preordering?

No, once your order is placed, you cannot change the model, color, or storage. You can cancel and reorder, but you’ll lose your place in line.

When will I be charged?

Apple typically doesn’t charge your card until the phone ships. However, some carriers may charge a small authorization hold at the time of preorder.

Can I preorder without a carrier?

Yes, you can buy an unlocked iPhone directly from Apple. It will work with any carrier, but you’ll pay full price upfront.

What is the trade-in process?

You’ll get an estimated trade-in value at checkout. After you receive your new iPhone, you’ll send in your old phone, and the credit will be applied to your payment method or as a refund.

How do I know if my iPhone is unlocked?

When ordering, select “Buy without a carrier.” The phone will be unlocked and can be used with any compatible carrier.

What if I miss the preorder date?

You can still order on launch day, but you’ll likely get a later delivery date. Check apple.com or your carrier’s site for availability.

General steps for current mainstream versions; menus can differ by device and version. See the disclaimer or report an error.

More in this bed

The whole Tech How-To bed →